Privacy Policy
This Privacy Policy describes how Prakruti Essentials collects, uses, and discloses your personal information when you use our site or services. We are committed to protecting your privacy and handling your data transparently and securely, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant.
Information We Collect
We collect information to provide and improve our services to you.
Information you provide to us directly:
This includes information you give us when you make a purchase, register for an account, sign up for newsletters, participate in surveys, or contact us. This information may include your name, billing address, shipping address, payment information, and contact details.
Information we collect automatically:
When you visit our site, we may automatically collect certain information about your device and your usage patterns. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We collect this information using technologies such as cookies, web beacons, and similar technologies.
Information from other sources:
We may receive information about you from other sources, such as third-party payment processors or shipping partners, to facilitate transactions and deliveries.
Legal Basis for Processing
We process your personal information based on several legal grounds, including:
- Your consent: Where you have given us explicit permission to process your data for a specific purpose.
- Performance of a contract: Where processing is necessary to fulfill our obligations under a contract with you, such as processing your order and delivering products.
- Legal obligation: Where processing is necessary to comply with a legal obligation to which we are subject, such as tax laws or regulatory requirements.
- Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your fundamental rights and freedoms. This may include improving our services, preventing fraud, or marketing activities (where permitted).
How We Use Your Information
We use the information we collect for various purposes, including:
- To process and fulfill your orders, including processing payments, arranging shipping, and providing you with invoices and order confirmations.
- To provide, operate, and maintain our site and services.
- To communicate with you, respond to your inquiries, and provide customer support.
- To send you promotional communications, special offers, and newsletters, in accordance with your communication preferences.
- To personalize your experience on our site and improve our product offerings.
- To monitor and analyze usage and trends to improve our services.
- To detect, prevent, and address technical issues, fraud, and security incidents.
- To comply with legal obligations.
Sharing Your Information
We may share your personal information with third parties in limited circumstances:
- Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as payment processing, shipping, data analysis, email delivery, hosting services, and customer service. These third parties are obligated to use your personal information only as necessary to provide services to us and in accordance with this policy.
- Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- Business Transfers: Information may be transferred to a potential or actual buyer or successor in the event of a merger, acquisition, or other sale of all or a portion of our assets.
- With Your Consent: We may share your information with your consent or at your direction.
We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.
Data Security
We take reasonable measures to protect the personal information we collect from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Your Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information. These rights may include:
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate personal information.
- The right to request erasure of your personal information (the right to be forgotten).
- The right to restrict the processing of your personal information.
- The right to object to the processing of your personal information.
- The right to data portability, allowing you to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller.
- The right to withdraw your consent at any time, where processing is based on consent.
- The right to lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the contact details provided below.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing behavior and improve your experience on our site. You can manage your cookie preferences through your browser settings.
Children's Privacy
Our site and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
Links to Other Websites
Our site may contain links to websites operated by third parties. This policy does not apply to the practices of those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and we encourage you to review it periodically.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, you can contact us by postal mail at:
Prakruti Essentials
4B, Krishna Kunj
SV Road
Mumbai, Maharashtra
400050
India